What I Learned From Todd Defren @ BVT SMB

Social media = worlds biggest potluck
Don't be a wallflower
Don't be a Blowhard? He thinks he knows what hes doing wout ever listening
-Content marketing = what you bring to the party.
- Newspapers are dying
- Death of television is happening.
- Public relations death = death of media relations.
- The social media marketers job is to make sure a client is found.
- "Findability" is cheap
- Tactics = dont wait for the traditional news release.
- Content audit!
- Content marketing = repurposing content

PROCESS
- Know thy customers and what competitors are doing.
- Engage before the creation of content.
- Follow the rules of Active engagement.

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